Selected work
PROJECT 04 / WEB DESIGN & DIGITAL EXPERIENCES

Six brands.
Websites I built.

06WEBSITES
DESIGNED & BUILT

I designed and built six websites for hospitality and entertainment brands. My responsibilities combined brand implementation, information architecture, content strategy, and desktop and mobile design, with clear paths to reservations, ordering, event discovery, and business inquiries.

Explore the collection
THE OBJECTIVE

Translate distinct brand identities and business needs into usable desktop and mobile websites.

MY ROLE

Website design and build, UI/UX, brand implementation, content hierarchy, and digital strategy.

THE OUTCOME

Six completed websites with dedicated paths for guest discovery, reservations, ordering, and recruitment.

920 Hospitality Group desktop website
Swish Sports Bar mobile website screenshot
Atrium Sports Lounge mobile website screenshot
SIX BRANDS. BUILT FOR SCREENS OF EVERY SIZE.
BRAND IMPLEMENTATIONINFORMATION ARCHITECTURECONTENT STRATEGYCONVERSION-FOCUSED DESIGN
REAL WEBSITES / DESKTOP + MOBILE

One identity, adapted to different screens. Explore the interface details and follow the live links to experience each site.

01 / 06

Mr. B’s Privileged Lounge

My role: Web Design · UI/UX · Brand Implementation

Bring the atmosphere online. Make the next step clear.

I built Mr. B’s first website to give the lounge a dedicated digital destination. I organized events, food, bottle service, and booking information around clear reservation paths, using venue imagery to connect the online experience with the physical space.

MOBILE EXPERIENCE Tap to inspect ↗
02 / 06

Swish Sports Bar

My role: Web Design · UI/UX · Brand Implementation

Game-day character. A direct route to the menu.

I designed and built Swish’s website as part of its broader brand refresh. I translated the sports-led identity into typography, color, and food imagery, with menus and online ordering prioritized in the guest journey.

MOBILE EXPERIENCE Tap to inspect ↗
03 / 06

Atrium Sports Lounge

My role: Web Design · UI/UX · Brand Implementation

A new brand, translated into a complete first impression.

I built Atrium’s website alongside the name and identity I developed for its launch. I brought the palette, typography, venue imagery, and food content into a consistent digital experience with direct ordering and contact paths.

atriumsportslounge.comIN MOTION
Atrium Sports Lounge walkthrough poster
A recorded scroll from the venue-led opening into brand, food, and happy-hour content.
THE OPENING VIEW

From the street to the screen.

The physical venue and brand identity lead the opening view, connecting digital discovery with the place guests will visit.

MOBILE EXPERIENCE Tap to inspect ↗
04 / 06

FLOW Skating Rink

My role: Web Design · UI/UX · Brand Implementation

High-energy identity. Practical paths for a future visit.

I designed and built FLOW’s website to introduce the entertainment concept and its developing brand. I organized visit planning, party bookings, and waivers alongside the identity and proposed venue imagery. The site is completed work; the pictured venue concepts are pre-build.

MOBILE EXPERIENCE Tap to inspect ↗
DESIGNED AROUND THE NEXT ACTION

Plan a visit.
Book a party.
Keep it simple.

05 / 06

920 Hospitality Group

My role: Web Design · UI/UX · Brand Implementation

One group. Distinct concepts. A coherent digital home.

I designed and built the group website to connect its hospitality concepts while preserving their individual identities. I structured the brand portfolio and careers information as distinct visitor journeys, supported by Milwaukee imagery and a consistent content hierarchy.

920hospitalitygroup.comIN MOTION
920 Hospitality Group walkthrough poster
A recorded journey from the group’s brand portfolio into its careers experience.
THE OPENING VIEW

Different visitors. Different next steps.

Exploring the brands and applying to work with the group are treated as distinct journeys.

MOBILE EXPERIENCE Tap to inspect ↗
06 / 06

Legends Cocktail Lounge

My role: Web Design · UI/UX · Brand Implementation

Let the nightlife lead the experience.

I designed and built Legends’ website around the venue’s nightlife photography and visual identity. I organized section reservations, menus, contact information, and events into a concise navigation that connects the brand presentation with practical guest actions.

MOBILE EXPERIENCE Tap to inspect ↗
LEGENDS / BRAND APPLICATIONS

Beyond the website.

Alongside the website, I created promotional graphics, a banner design, and a food menu for Legends. The supplied applications show how the brand reaches customers through venue promotion and practical guest information.

One message,
different formats.

The venue-led promotional design carries through into a banner presentation. The mockup demonstrates intended placement, not a verified installation.

APPLE MAPS / BUSINESS PROFILE

Part of how
guests find you.

I created and configured Legends Cocktail Lounge’s branded location presence, bringing business imagery and customer-facing information into a local discovery platform.

My contribution is the business profile and its content. Apple owns the Maps interface shown here.

Supplied profile capture · Business details reflect the captured version.
WEB DESIGN × BRANDING × BUSINESS STRATEGY

Brand strategy,
applied to digital.

These websites demonstrate how I connect visual identity, content structure, and practical business needs. I bring the same approach to marketing teams, new brand launches, and independent consulting work.

Discuss a role or project Explore web & digital capabilities
These are supplied captures of completed website work. Linked websites may evolve after the original engagement.
PROFESSIONAL OPPORTUNITIES · COLLABORATIONS · CONSULTING

Let’s connect.

Whether you’re discussing a marketing role, looking to strengthen a brand, or exploring a collaboration, I’d be glad to hear from you.

Start a conversation craig262Lb@gmail.com

For project inquiries, include your business name, the support you need, and your timeline. I offer a free initial consultation to discuss scope.

Email only the details needed for your inquiry. Please do not send sensitive or confidential information. How I handle your information.