Marketing Agency & ConsultingMR. B’S SOCIAL MEDIA

Building a consistent digital presence, then measuring the activity.

I managed Facebook, Instagram, and social content from May 2025 through August 8, 2026, alongside website and local discovery improvements. My TikTok management continued through September 17, 2026. Platform reporting documents audience activity across the engagement.

MY ROLE

Social media manager & marketing director

PROJECT STATUS

Facebook & Instagram: May 2025–August 8, 2026 · TikTok continued through September 17, 2026

OUTCOME / PROGRESS

5.41M+ cross-platform social media views across the supplied reporting periods. Approximate aggregate, not unique customers.

View documented results

01 / THE OBJECTIVE

The business need.

After college, I joined Mr. B’s to manage social media. The opportunity was to build consistent content, keep audiences engaged, and connect social attention with a stronger overall digital presence.

02 / STRATEGY & EXECUTION

My contribution.

Own the ongoing execution

I managed the accounts, created and published content, maintained engagement, and shaped the brand’s social voice.

Connect the channels

I built the website and worked on local business profiles so people discovering the lounge could find useful information beyond a social post.

Track performance across the engagement

I retained dated reporting from before and during management. I review platform-specific views separately from combined Meta totals, and keep the longer TikTok reporting window explicit.

03 / OUTCOME & STATUS

Results and deliverables.

The supplied Facebook, Instagram, and TikTok reporting supports an approximate aggregate of 5.41M+ social media views during my management. This reflects account activity across the documented reporting windows, not unique people, attributed customers, or views caused solely by advertising. The reporting below preserves each platform’s dates and explains the calculation.

MR. B’S / SOCIAL MEDIA & CONTENT DIRECTION

Creative with
a clear purpose.

I developed promotional content around specific audience actions: discovering an event, planning a night out, and making a VIP reservation. These supplied designs demonstrate the creative work without implying publication or results for individual assets.

Nood Two album release party · Event-promotion design

Announce the event.

Artist-led creative brings the event name, date, venue, and reservation details together.

VIP experience · Reservation-focused promotional design

Make the next action clear.

A direct booking message connects the venue experience to a simple reservation call to action.

MR. B’S / SOCIAL VIDEO

Put the product in focus.

I created this food-promotion commercial using Adobe Premiere Pro to bring the venue’s offering into its content mix. The video pairs the product with the Mr. B’s brand in a short-form promotional format.

Supplied video creative · No asset-level performance claim.

Bucket commercial · Food-promotion video

MR. B’S / SOCIAL VIDEO

Give the weekly offer a presence.

I created this social video using CapCut and Meta’s Edits app, combining venue footage with happy-hour messaging to translate an ongoing promotion into short-form content.

Supplied video creative · No asset-level performance claim.

Happy Hour Fridays · Social promotion

Before management.

BASELINE CONTEXT · EXCLUDED FROM THE TOTAL

Instagram baseline: December 1, 2024–May 1, 2025. Before management; excluded from the aggregate. The displayed zero view count is not treated as evidence of zero audience activity.

CAPABILITIES DEMONSTRATED

Strategy and skills
applied in practice.

Social Media Strategy & Management Content Strategy & Production Web Design & Digital Experience

PROFESSIONAL OPPORTUNITIES · COLLABORATIONS · CONSULTING

Let’s connect.

Whether you’re discussing a marketing role, looking to strengthen a brand, or exploring a collaboration, I’d be glad to hear from you.

Start a conversation craig262Lb@gmail.com

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