Hospitality Brand TransformationSWISH SPORTS BAR

Reintroducing a sports bar with a connected new identity.

I developed the logo, menus, and storefront window tint designs, built the web presence, and restarted social media to support Swish’s relaunch.

MY ROLE

Brand refresh, storefront graphic design, website design & social media

PROJECT STATUS

Relaunch & ongoing marketing work

OUTCOME / PROGRESS

New identity, menu system, website, and social channels delivered, with window tint designs applied to the storefront.

01 / THE OBJECTIVE

The business need.

Originally established in 2018, Swish was preparing for a new chapter. Its March relaunch called for a renewed digital presence and recognizable creative assets across its guest-facing channels.

02 / STRATEGY & EXECUTION

My contribution.

Create a recognizable visual system

I developed a new logo and menu design, using a bold sports-led identity across print and digital materials.

Restart the digital presence

I built a new web page and restarted the social media presence to support the relaunch.

Give the team assets to keep moving

I extended the refresh into promotional materials and continued social media support, helping the brand carry its new direction beyond launch.

03 / OUTCOME & STATUS

Results and deliverables.

I delivered a coordinated logo, menu system, web presence, and promotional assets for the relaunch, with continued social media support beyond opening. My window tint designs were installed across the storefront windows and entrance, carrying the refreshed identity into the physical venue.

SWISH / ENVIRONMENTAL BRANDING

From brand identity
to storefront.

I designed Swish’s storefront window tint graphics, extending the refreshed identity beyond digital channels and promotional materials into the physical customer-facing space.

The installed graphics bring together the logo, orange-and-white typography, and food and drink imagery across the windows and entrance. This gives the brand a consistent presence before a guest steps inside.

MY ROLE: STOREFRONT WINDOW TINT DESIGN

Completed Swish Sports Bar storefront with Craig’s orange-and-white window tint designs across the front windows and entrance. — FINAL INSTALLED RESULTSwish Sports Bar · Storefront windows & entrance

DESIGN CONCEPT / SUPPORTING CONTEXT

The direction before installation.

This supplied storefront mockup shows the intended window graphics and logo placement. The photograph above documents the completed installation.

Swish storefront window tint design mockup, shown as concept work rather than installation photography — Storefront design mockup · Not a before photograph

APPLE MAPS / BUSINESS PROFILE

Part of how
guests find you.

I created and configured Swish Sports Bar’s branded location presence, bringing business imagery and customer-facing information into a local discovery platform.

My contribution is the business profile and its content. Apple owns the Maps interface shown here.

Supplied profile capture · Business details reflect the captured version.

Swish Sports Bar · Apple Maps business-profile presentation

The work up close.

SELECTED ASSETS & DOCUMENTATION

Swish Sports Bar & Grill · Logo design by Craig L. Berry II

CAPABILITIES DEMONSTRATED

Strategy and skills
applied in practice.

Brand Strategy & Identity Creative Direction & Marketing Design Web Design & Digital Experience Hospitality & Experiential Marketing

PROFESSIONAL OPPORTUNITIES · COLLABORATIONS · CONSULTING

Let’s connect.

Whether you’re discussing a marketing role, looking to strengthen a brand, or exploring a collaboration, I’d be glad to hear from you.

Start a conversation craig262Lb@gmail.com

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For project inquiries, include your business name, the support you need, and your timeline. I offer a free initial consultation to discuss scope.

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