01 / THE OBJECTIVE
The business need.
The new concept needed a name and a visual identity, alongside a way for ownership to evaluate the building’s potential before build-out.
02 / STRATEGY & EXECUTION
My contribution.
Set a distinct brand direction
I created the name and logo and developed the broader brand direction, including how the team would be presented.
Show the potential of the space
I produced interior and exterior mockups for ownership, exploring the bar, stage areas, VIP spaces, and exterior presentation.
Carry the identity toward launch
My current involvement includes marketing support as the brand develops. Website creation is planned as part of the next phase.
03 / OUTCOME & STATUS
Results and deliverables.
Ownership has a visual starting point for the brand and the proposed venue experience. All spatial renderings are concept work; the website is planned and is not presented as a finished deliverable.
See current marketing involvement