The business need.
FLOW needed a clear identity before the physical experience was complete. Ownership needed to see how the brand could live across the building, guest touchpoints, and digital channels.
My contribution.
Establish the identity
I developed the name, logo, and tagline for FLOW Skating Rink and Entertainment Center, and coordinated the trademark process.
Create the digital base
I secured the domain, business emails, social profiles, and Google, Apple Maps, and Yelp listings. I also built the FLOW website.
Visualize the guest experience
Working directly with ownership, I translated the brand into interior and exterior mockups, including the rink, reception, and concessions areas.
Results and deliverables.
The work establishes a shared visual direction for the developing business. Renderings shown here communicate the proposed experience; they do not represent a completed build-out or operating results.
Explore planned marketing support